Since 2007, InsideOut has touched the lives of more than 15 million parents, teachers, students and communities throughout the United States and Canada. InsideOut is a powerful short film that presents a clear message to young people, inspiring students to see graduation as the doorway to the rest of their lives. In the film, inmates from two maximum-security prisons deliver their compelling stories directly to students ... from the InsideOut.

The InsideOut launch in March 2015 coincided with the Alabama State Board of Education’s Plan 2020, a program to increase Alabama’s high school graduation rate to 90% by 2020.

The Mattie C. Stewart Foundation launched InsideOut during the week of March 2–6 by sending the film for free to each school in Alabama. Press conferences promoted the film’s release throughout the state.

During the week, Mobile, Montgomery and Bessemer hosted events to preview InsideOut. The events included:

  • Monday, March 2, 1:00 p.m.

    Baker High School
    8901 Airport Boulevard
    Mobile, AL 36608

    (251) 221-3000, ext. 10015

    Contact: John Bearden

  • Wednesday, March 4, 10:00 a.m.

    Carver High School
    2001 West Fairview Avenue
    Montgomery, AL 36108

    (334) 223-6873

    Contact: Tom Salter

  • Friday, March 6, 10:00 a.m.

    Bessemer City High School
    4950 Premiere Parkway
    Bessemer, AL 35020

    (205) 432-3700

    Contact: Mrs. Muhammad

Our sponsors and corporate partners make InsideOut possible.


“I want to applaud the Mattie C. Stewart foundation for their commitment to our country’s youth through their work with InsideOut and The Choice Bus program. Programs like these touch our young people at a critical age and paint a picture of potential consequences after dropping out of school,” Congresswoman Terri Sewell said. “When our young people make the choice to put their best foot forward and complete their education, the possibilities are endless. Staying in school is a choice, and we should be doing all that we can to help young people make the right choice.”

For information on joining our initiative click here.

Thanks for your interest in partnering to promote InsideOut. You can watch the TV PSAs or listen to the radio PSAs using the players below. Then download the files you need to begin broadcasting the spots.

:30 TV

:15 TV

TV Spot Download Links:

TV spots are 1920x1080 and available in a variety of codecs.

Radio Spot Download Links:

:30 Radio


:15 Radio

  • The InsideOut Toolkit


    s/h: $3.99

    Learn More
  • Learn2Earn Booklet


    s/h: $3.99

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  • Learn2Earn Flipbook


    s/h: $0.00

    Learn More
  • Mattie C.'s Boy:
    The Shelley Stewart Story


    s/h: $3.99

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  • Stay in School Poster


    s/h: $3.99

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  • Teacher's Guide (download)


    s/h: $0.00

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  • Choice Card (download)


    s/h: $0.00

    Learn More